Strategy Chronicles: SEO vs. SEM

SEO-vs-SEM

What is Search Engine Marketing? Search Engine Marketing (or SEM) is an advertising technique which uses paid advertisements that show up as results on search engines. These advertisements are often referred to as pay-per-click ads. Ads may either be in the form of text-based ads or they may show up […]

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Sharpen Your Axe

Sharpen Your Axe

In the United States, there’s a historical quote attributed to President Abraham Lincoln that says: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The quote refers to the important role of proper preparation for any endeavor. I was thinking […]

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